Privacy Notice
Last updated 23 August 2026
This page explains what happens to the details you type into the wholesale inquiry form, and what we count while you are reading. It is short because the site does very little: there is one form, no advertising, and nothing that follows you to other sites.
Who is responsible
MISHURA is a small-batch children’s clothing studio founded by Yana Mishura, based in Krasnoyarsk, Russia. MISHURA decides what happens to the details you send and is responsible for them. This website is built and operated on MISHURA’s behalf by EmbalaLab, which keeps the site running and can access inquiries in order to do so.
What we collect, and only when you send the form
Nothing is collected from simply reading this site. If you complete the wholesale inquiry form, we receive:
- Your store name and country — required, so we know who is asking and from where.
- Your email address — required, because it is how we reply.
- Your website or Instagram — optional, and only used to understand your store.
- Technical details of the submission — the time, your IP address, your browser’s user-agent string, and the page you came from. These exist to stop automated abuse of the form, not to profile you.
- The fact that you ticked the consent box, and which version of that wording you agreed to.
Why we may use it
We use your details to answer your inquiry and, if it goes further, to discuss a wholesale relationship with your store. The lawful basis is your consent, given by ticking the box on the form. You can withdraw it at any time — see below — and withdrawing it does not affect anything we did before you withdrew it.
We do not use your details for newsletters or marketing campaigns, we do not build a profile of you, and we do not sell, rent or share them with anyone for their own marketing.
Cookies, and how we count visits
There are two separate things here, and only one of them is optional.
Counting visits — always on, no cookies. We use a privacy-focused analytics tool that EmbalaLab runs on its own server rather than a service like Google Analytics. It records which pages were viewed, roughly which country the visit came from, and which site linked here. It also counts a few things about how the page was used: which of the buttons was pressed, whether the line sheet and the inquiry form were scrolled to, and when an inquiry is sent successfully. That is counting, not watching — each is a tally with no record of who did it. It sets no cookies, stores nothing on your device, does not follow you to other sites, and does not identify you. There is nothing to consent to, so we do not ask.
Understanding how the page is used — optional, and off unless you accept. If you accept, we load Microsoft Clarity, which records how the page is used: where people click, how far they scroll, and a replay of the visit. It is operated by Microsoft, and it can set cookies and store data on your device. Nothing of it loads unless you press Accept, and declining costs you nothing on this site. Anything you type into the inquiry form is masked, so your store name and email are not captured in a recording.
We run no advertising pixels and no other third-party tracking.
Who sees an inquiry
Your details are seen by MISHURA and by EmbalaLab, which builds and runs this website on MISHURA’s behalf. Beyond that we use ordinary service providers — website hosting, a messaging service for notifications, and our own internal business tools — which handle the details only on our instructions and for no purpose of their own.
We do not sell your details, and we do not share them with anyone else for their own marketing.
Where your details are held
Your details may be transferred to, stored in, or accessed from countries outside the European Economic Area, which do not always offer the same level of data protection. Where that happens we take appropriate steps to keep them protected. If you would rather not send your details through the form, email us instead and we will work out what suits you.
How long we keep it
We do not delete inquiries on a fixed schedule. A buyer who writes to us one season may order the next, and a wholesale relationship is often slow to start, so a countdown would throw away exactly the contacts this form exists to create. What decides how long we hold an inquiry is whether it still serves the purpose you sent it for — talking to us about stocking MISHURA. When it no longer does, we remove it. If your store becomes a wholesale partner, the details are kept for as long as we are trading and for as long as the law then requires.
You never have to wait for any of that. Ask us to delete your details and we will, whenever you like and without needing a reason.
Your rights
You can ask us to:
- tell you what we hold about you, and give you a copy;
- correct anything that is wrong;
- delete it;
- stop or limit what we do with it, or object to it;
- withdraw your consent, which you may do at any time.
One email is enough for any of these, and you do not have to give a reason. We will act on it and confirm when it is done. If you are in the EEA or the UK and you are unhappy with how we have handled your details, you also have the right to complain to your national data protection authority.
Contact
For anything on this page — including deleting your details — email wholesale@mishurakids.com.
Changes to this notice
If what we do with inquiries changes, this page changes with it, and the date at the top is updated. There is no other version of it.