Hi, I'm Yana Mishura.
I founded MISHURA in 2021 in Krasnoyarsk. We run our own studio, where every piece goes through the whole process in-house — from the first sketch to the final stitch and packaging. We're not a trading company reselling someone else's production: everything you see on this site is designed and manufactured by us, start to finish.
We work in small batches, and much of the finishing is still done by hand. That's a deliberate choice, not a limitation — it's how a studio our size keeps the quality where we want it, on every single piece.
This was never just about making clothes for me — it's genuinely a philosophy, not a product line. Like our name suggests, I want MISHURA woven into a child's everyday: something they feel stylish, comfortable, and confident wearing while they're growing up and figuring out who they are, and something a parent never has to think twice about.
